Unicom was initially recognised as meeting the Customer Service Excellence standard in October 2009, and was further successfully assessed in 2010, 2011, and 2012. The Customer Service Excellence standard is a Government standard only awarded to companies that test in great depth the areas research has shown are a priority for customers, focusing in particular on delivery, timeliness, information, professionalism and staff attitude. Unicom was the first telecommunication company to achieve this award.